Business Development  ·  Internationalisation  ·  Strategy

Your next market
is already waiting.
We open the door.

Muutos partners with ambitious companies to identify international growth opportunities, build strategic partnerships, and execute from diagnosis to signed contracts.

Book a Free Strategy Call See how it works
Worked with
25+
Years in international business development across multiple continents
90
Days to your first visible, measurable results
A–Z
Full execution alongside your team, not just a strategy document
3+
Continents of active commercial networks and industry relationships
Why growth stalls

Most companies hit the same walls. Every time.

It is rarely a lack of ambition. It is what happens when strategy stays on paper, resources are stretched thin, and the right doors never get opened.

✕

You have identified international markets but do not know where to actually start

The opportunity feels real, but the path is unclear. Which market, which entry point, which partners, which timeline.

✕

You have had consultants who delivered reports and then disappeared

Beautiful decks, smart recommendations, and then nothing. Because strategy without execution is just a document.

✕

You are missing the right contacts and strategic partnerships abroad

The network you need does not build itself. And cold outreach rarely opens the doors that actually matter.

✕

Your commercial pipeline is inconsistent and hard to predict

Some months are strong, others are quiet. Without a structured, repeatable process, growth stays reactive instead of intentional.

✕

Your leadership team is too busy running operations to drive growth

The people best positioned to open new markets are the same ones keeping the existing business running. Something always gives.

The cost of staying still

Every quarter without a clear international strategy is a quarter your competitors use to get ahead.

The markets you are not in do not wait. The partnerships you have not built do not build themselves. The question is not whether to grow. It is whether you can afford not to.

Let us talk about your growth
The Muutos difference

We are not consultants.
We are growth partners.

The difference is execution. We do not hand over a strategy document and leave. We stay in the process from the first diagnosis meeting to the moment contracts are signed.

We sit alongside your leadership team, adapt in real time, and take genuine ownership of the results we create together.

"Most companies do not fail to grow because they lack vision. They fail because strategy and execution are never in the same room at the same time."

01

Diagnosis

A deep, honest read of your business, market position, competitive landscape, and untapped opportunities. We do not skip this. It is what makes everything else work.

02

Strategy

A clear, executable plan. Target markets, ideal client profiles, partnership structures, and a 90-day roadmap with measurable milestones.

03

Implementation

We execute alongside your team. Multichannel prospecting, qualifying meetings, strategic introductions. From A to Z, not just A to B.

04

Measurement

KPI reporting that matters: qualified leads, conversion rates, new revenue, partnerships forged. Every decision driven by real data.

The 90-Day Action Plan

Structured. Measurable.
Visible results in 90 days.

Three phases designed to deliver tangible outcomes from week one and compound through the quarter.

Days 1–30

Phase 1: Diagnosis

  • ✓ In-depth product and offer analysis
  • ✓ Competitive landscape mapping
  • ✓ ICP definition and lead segmentation
  • ✓ Internal team alignment
  • ✓ Situation map and priority ranking
Days 31–60

Phase 2: Execution

  • ✓ Multichannel prospecting campaigns
  • ✓ Message testing by segment
  • ✓ Qualification meetings (SPIN, BANT)
  • ✓ First strategic introductions
  • ✓ Pipeline activation and tracking
Days 61–90

Phase 3: Scale & Close

  • ✓ Process standardisation
  • ✓ KPI reporting (CAC, LTV, conversion)
  • ✓ First contracts closed or in negotiation
  • ✓ Strategic improvement proposals
  • ✓ Foundation for long-term collaboration
What we offer

Four pillars.
One goal: sustainable growth.

01

Business Development & Internationalisation

Identification, validation, and activation of national and international growth opportunities. Market entry strategies, new customer development, and cross-border commercial pipeline building.

02

Investment Attraction & Strategic Partnerships

Structuring and pitching to investors, public funding bodies, and strategic allies. Building long-term partnerships that open doors, not just conversations.

03

Resource Optimisation & Cost Reduction

Operational and financial efficiency review. Identifying where resources are leaking and restructuring for profitability without sacrificing growth capacity.

04

Commercial Strategy & Marketing

Go-to-market planning, ICP definition, prospecting cadences, and sales methodology. Building the commercial engine your business needs to scale.

Who we work with

We work with companies
ready to move, not just plan.

Companies seeking new growth opportunities

You have a solid product or service but your pipeline is inconsistent or geographically limited. You need someone who can build and activate new commercial channels without adding headcount.

Businesses with competitive, innovative offers

Your product is strong. What is missing is the right market positioning, the right contacts, and a commercial strategy that translates potential into signed contracts.

Organisations seeking global positioning

You want to internationalise, attract external investment, or build strategic partnerships. You need someone with the network and track record to open the right doors at the right level.

Jose Fernandes, Founder of Muutos

Jose Fernandes

Founder · Business Developer & Strategist

The person behind Muutos

Deep expertise.
A global network.
Skin in the game.

Jose Fernandes has spent over 25 years in the engine room of business development, not as an observer, but as the person responsible for opening markets, building supply chains, managing strategic relationships, and driving commercial growth across multiple countries and continents.

His career spans leadership roles at Coficab Group, one of the world's leading automotive cable manufacturers, where he managed corporate procurement strategy across a global industrial footprint for nearly 15 years. Then General Manager and Chief Purchasing Officer at Maschinenfabrik Johann Leimbach in Germany, steering strategic projects across two countries simultaneously. Before that, commercial and international broker coordination at Generali.

Along the way he has worked across China, Mexico, Honduras, Germany, Romania, Serbia, Tunisia, Morocco and more, building the kind of international network that takes decades, not months, to develop.

"When you work with Muutos, you work directly with Jose. No junior consultants handed the file after the pitch. His expertise, his network, his full commitment from day one."

Industry & Manufacturing Food & Agri Export Financial Services FMCG Tourism & Services Portugal Europe Africa Asia Americas
Book a free call

30 minutes.
No commitment.

In one conversation, we will identify your biggest growth opportunity and be honest about whether Muutos is the right partner to pursue it.

  • ✓ A clear picture of where your biggest international opportunity sits right now
  • ✓ An honest assessment of what is blocking growth and what would actually move the needle
  • ✓ A concrete next step, whether we work together or not

Prefer to reach out directly?

info@muutos.io
Free 30-minute call

One conversation.
A clear path forward.

No pitch. No pressure. Just an honest look at your biggest growth opportunity and whether Muutos is the right partner to pursue it.

Book Your Free Strategy Call

Or reach out directly: info@muutos.io

Common questions

What companies ask
before working with us.

QWe have worked with consultants before and got reports, not results. Why is this different?

Because we do not stop at strategy. We go into execution with you, building the pipeline, making the introductions, running the qualification meetings. We stay until the results are real, not until the deck is delivered.

QWe are a mid-size company. Is this engagement model right for us?

Yes. Mid-size companies benefit most from this model. You gain the senior BD expertise and international network of a large corporate operation, without the cost and complexity of building an in-house international team from scratch.

QWhat does the 90-day engagement actually deliver?

By day 90, you will have a structured, active commercial pipeline; a clear, validated market entry strategy; the first strategic partnerships initiated or in negotiation; and a set of KPI-driven insights that guide what comes next. These are concrete deliverables, not a presentation.

QWho will we actually be working with day to day?

Directly with Jose Fernandes. No layers, no junior consultants handed the brief after the pitch. His expertise, his network, and his full involvement from the first meeting onward.

QWhat sectors and geographies do you work with?

Our deepest experience is in Industry and Manufacturing, Food and Agri, and Tourism and Services, across Portugal, Europe, Africa, Asia, and the Americas. If your sector is not listed, reach out. We will be direct about whether we are the right fit.

Ready to grow?

The next step takes
thirty minutes.

One conversation. A clear picture of your growth opportunity. No commitment required.

Book a Free Strategy Call